From strategy and promotion to production, marketing, creative and revenue development, we deliver a fully integrated touring platform designed to simplify complexity, elevate the audience experience, and build sustainable success for artists.
We design and execute comprehensive touring strategies that prioritize both the artist and the audience. From market analysis and routing to on-sale timing and ticket strategy, we maximize every opportunity while maintaining transparency and trust with fans and artists. Each engagement is approached with intention, ensuring strong sales, smart growth, and long-term brand building.
We provide full-service, white-label tour management designed to simplify the process for our artists. From budgeting and forecasting to staffing, logistics, and day-to-day operations, we handle every detail behind the scenes. Our goal is to create a seamless, ego-free environment where artists can focus solely on their performance while we ensure efficiency, clarity, and financial sustainability.
From initial concept to final curtain, we partner with artists to bring their vision to life. We guide both the creative and business sides of development, overseeing stage design, creative direction, talent coordination, and vendor management. Every production is built to reflect the artist’s voice while delivering a high-quality, meaningful audience experience.
Our integrated marketing approach combines strategy, data, and creativity to drive ticket sales and deepen audience engagement. By managing digital, social, media buying, partnerships, and pricing strategies in-house, we create efficient, customized campaigns without unnecessary third-party layers. We prioritize transparency in how we reach audiences and measure success.
We act as an extension of the artist’s brand, offering full-service creative support from concept through execution. Our team develops visual identity, content, and campaign assets that elevate the artist while staying true to their voice. Whether through design, video, or photography, we ensure consistency and quality across every touchpoint.
We develop and manage merchandise programs that enhance both revenue and brand visibility. Through strategic design, sourcing, and inventory management, we create products that resonate with fans and extend the live experience beyond the show. In addition, we conceptualize and execute VIP experiences, from packaging and pricing to on-site fulfillment, creating premium, memorable moments for fans while unlocking incremental revenue opportunities for our artists.
Promotion starts with a broad tour strategy and sharpens into market-by-market execution around venue assets, press, partnerships, promotions and ticket inventory movement.
Booking support is shaped around simplifying the tour process, coordinating trusted partners and handling the financial and operational details that keep a run sustainable.
Presenting Broadway in Hawaii since 1996
Broadway in Hawaii has presented the very best touring Broadway productions at Honolulu’s Neal S. Blaisdell Concert Hall, and the historic Hawaii Theater, since 1996. Chicago, Wicked, Les Misérables, Hamilton, Andrew Lloyd Webber’s The Phantom of the Opera, Cats, Disney’s Beauty & The Beast, Miss Saigon, Riverdance, Rent, Beautiful: The Carole King Musical and Blue Man Group are just a few of the smash-hit productions to have thrilled audiences in Honolulu. Broadway in Hawaii is managed by ICON LIVE, one of the top promoters of live entertainment in North America.
A flagship venue partnership in Detroit
ICON LIVE, in partnership with 313 Presents promotes award-winning Broadway musicals, interactive stage shows and treasured holiday favorites in Detroit’s crown jewel, the Fox Theatre every year. The Fox Theatre is one of the most iconic theatres and music venues in the world, ranking sixth in the nation and seventh in the world in Pollstar’s 2019 Year-End Rankings for Top 200 Theatres. Visit www.313Presents.com for more details.
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